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Nike,aleadingglobalbrandinathleticfootwearandapparel,targetsadiversegroupofconsumers.UnderstandingNike’stargetaudienceiscrucialforappreciatingtheirmarketingstrategiesandproduct
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Nike’sFab5:RevolutionizingBasketballCultureTheNikeFab5referstotheiconicgroupoffivecollegebasketballplayerswhonotonlytransformedthegameonthecourtbutalsoleftalastingimpacton